|Last Updated: March 31, 2016||Contact:
Beertopia is Hong Kong’s largest craft beer festival. Last year's festival took place at the Central Harbourfront with over 13,000 attendees trying over 500 different beers from around the world. The only event of its kind in Hong Kong, the goal of Beertopia is for people to discover and enjoy quality craft beers in a fun and lively environment that includes lots of food, live music with bands and DJs, and beer games. This year's event will once again be held at the Central Harborfront.
WHEN: NOVEMBER 18-19, 2016
The festival will take place over two days:
Saturday attendees will have a choice between all day Saturday, and Saturday night only (6-11PM) tickets. Similar to 2015, there will not be a Saturday afternoon-only session.
Friday, November 18: 6PM-11PM
Saturday, November 19: 12PM-11PM
WHERE: Central Harbourfront
Conveniently located outside of IFC mall and next to the Central Piers, the Central Harborfront is one of the most exciting venues in the city. Easily accessible by MTR, taxi, bus and ferry, the venue features over 15,000 square meters of waterfront space and unobstructed views of city skyline.
WHAT'S NEW THIS YEAR
- A minimum pricing of at least two (2) tokens will be enforced for all bottles and pints, while tasting pours of 4oz will have a minimum price of one (1) token.
- Vendors will be assigned stall locations automatically this year. The vendor by vendor stall selection process last year was simply too time consuming and inefficient.
- In an effort to provide a new experience for attendees, this year the seating areas will each be decorated with its own theme and decor. For example, local Hong Kong "dai pai dong," or Japanese beer garden, etc. While beer vendor locations won't be directly correlated with the themed areas, we may try to get food vendors to match each area's theme.
- Pricing for medium and large sized stalls remain unchanged, but mobile beer carts will no longer be included automatically with large stalls. The reason for this is that the beer carts were originally installed for Beertopia 2014 because the West Kowloon site was spread out across a north and south end, and beer vendors on one end were quite far from the other end. As the site is now much more compact and equal, and vendors are all located much closer to each other, the cart now functions more as an additional sales channel rather than as insurance against a poor location in a very spread out site.
- A non-drinker, "foodie" ticket for people who just want to eat and enjoy the festival without drinking alcohol will potentially be offered this year.
EVENT PRICING AND PARTICULARS
Hong Kong & China: 51%
US, UK, and Canada: 30%
Other Countries: 19%
There will be a limited number of beer vendor booths available. Applications will be processed using the Vendor Application Details described in the section below. This year the pricing for large and mediums stalls remains unchanged, while the small stall pricing has been increased slightly. The rental fees are as follows:
| Early Bird Price
Payment received before Friday April 29, 2016
Standard Price(Subject to availability)
Small stall (~2x2m)............. HKD $9,500
Medium stall (~4x2m).......... HKD $11,500
Large stall (~6x2m)............. HKD $15,000
Small stall (~2x2m)............. HKD $12,500
Medium stall (~4x2m).......... HKD $14,500
Large stall (~6x2m)............. HKD $18,000
Small stall….…… HK $550 per stall
Medium stall……. HK $1,100 per stall
Large stall……..…HK $1,650 per stall
Stall interior lighting will be included by default and electricity does not need to be purchased for this. Equipment and electrical requirements are subject to approval by the festival organizer.
Optional Mobile Beer Cart:
Vendor stalls will be determined entirely at the discretion of the festival organizer.
Beertopia is focused on bringing the best selection of craft beer to its attendees. Last year featured over 500 different beers from around the world, along with visiting breweries. Applications for beer vendor stalls are processed using the following criteria:
- Priority will be given to returning Beertopia vendors who sold well in previous years.
- Priority will be given to microbreweries based in and around Asia.
- The selection of beers, their uniqueness, current availability in Hong Kong, and how well they have been reviewed will also be considered.
Upon request, each beer vendor is required to provide up to six (6) sample bottles of beer they will be showcasing at the festival. These will be used as a part of the marketing campaign leading up to the festival, including media interviews, photography, tastings, and promotions.
Similar to last year, upon request, vendors can be allocated space in front of their stalls (roughly 2-3m), to create a fun and cool, decorated "hang out" area for attendees. This is optional and designs, along with the request for additional space, needs to be submitted in advance, within two weeks of an accepted stall application.
Some ideas would be lights, music and speakers, bean bag chairs, cocktail tables, games, etc. However, this should be designed in such a way that it doesn't block traffic, with crowds that obstruct the view of the stall or prevent people from actually getting to the stall itself to try the beers.
Anything that adversely affects other vendors is prohibited. Vendors are required to submit their hang-out area design for approval prior to setup, otherwise they run the risk of the area being shut down after setup. Anything deemed unsafe or unscrupulous will be shut down.
Beer vendors cannot sell food, or provide free food beyond light snacks, such as chips, nuts, chocolates. Vendors cannot use the area to engage in activity that involve cash transactions. Token payments for games or contests is permitted. Beer pong is not permitted.
Cash transactions are strictly prohibited and all transactions must be done using beer tokens.Beer pricing must adhere to the one token minimum for tastings, and two token minimum for all other sizes, such as bottles, pints, sampler platters, etc. Any vendor found to be violating these conditions will result in immediate expulsion from the event, forfeiture of their stall rental fees, and exclusion from all future events.
Setup: Vendors can start moving in, setting up, delivering goods, etc. during the afternoon of Thursday, November 17th. The locked, refrigerated overnight storage will be turned on starting Thursday afternoon, and kept on continuously until the morning of Monday, November 21st.
Storage: The refrigerated overnight storage will be locked each night at 12PM, so everything that needs to be stored must be moved in before this. The storage will be unlocked each morning at 10AM, Friday through Monday.
Take Down: Vendors are strongly advised to move out goods and equipment after the festival the night of November 19th. Vendors must have all their goods and equipment moved out of the site by 10AM on Monday, November 21. This is a requirement of the venue management that the organizers unfortunately do not have control over. Vendors that are not out by the deadline will be responsible for any fines levied by the venue management.
If vendors cannot move out on Saturday night, vendors must move all their goods and equipment (left over beer, tshirts, condiments, draught dispensing equipment, etc) into the storage containers that night.
Individual stall tents and tables will start to be taken down on Sunday, so vendors are strongly encouraged to move out on Sunday if possible, and if not, to once again move all their goods to the storage containers, rather than risk having their goods and equipment left out in the open once the tents and tables have been taken down.
There will be a huge number of third-party logistics staff on-site working to take down and move the lights, stages, tables, toilets, electric cables, signage, etc. immediately after the Saturday night session. Moving goods into the containers will reduce, but not entirely eliminate, the risk of items getting lost.
Recycling: Vendors are responsible for putting all their empty bottles in the large recycling bins that will be spread throughout the venue. Empty bottles can first be collected in garbage bags, rather than in empty beer cases, which can get soggy and then fall apart, and then periodically emptied into the recycling bins.
Garbage: Vendors are responsible for emptying all their garbage into the large garbage skip, which will then be picked up and cleared by a garbage truck periodically throughout the sessions. Vendors are required to leave their stall rental area clean and free of garbage or left over goods and equipment after moving out.
While there were no issues of reported theft at the 2015 event, there will once again be overnight security at the site, as well as refrigerated shipping containers, which will be locked at 12AM every night and opened 10AM each morning. Vendors are encouraged to use the shipping containers each night. Valuables should not be left in the site overnight, at the stall or in the shipping containers, as other vendors and their staff will have shared access.
The organisers cannot be responsible or liable for any goods, materials, or equipment lost or damaged at any point in time while at the site. This includes anything lost, left behind, accidentally (or otherwise) taken, accidentally (or otherwise) damaged by anyone related or unrelated to the festival, any damages due to weather, wind, rain, loss of electricity, natural disasters, or any other reason.
Valuables should not be kept in the shipping containers. On top of the risk of third-party delivery and pick-up staff taking the wrong things (or leaving things behind), there will also be the risk of outright theft from all the different people going in and out of the storage containers. There is no way for security to know exactly who everything belongs to in each container, or what each third-party logistics or pick-up person is actually there to pick up.
If the shared shipping containers are not adequate, vendors can move their goods off site, or lock them in their own van or vehicle that can be parked overnight on-site.
Vendors are recommended to put their names on their equipment, such as trolly and push carts, to avoid mix-ups with other vendors, as these things can look very similar.
1. Fill in the online application form with company details here: Beer Vendor Online Application Form.
Once complete, the application screen will read "Your application for Beertopia 2016 has been successfully submitted." If this screen does not appear, the application has not been received.
2. Accepted vendors will receive an email with additional details and an invoice for the stall rental fee within approximately one week from the application date.
3. The stall rental will only be confirmed once the invoice has been settled. Due to demand, applications will be automatically cancelled if the invoice has not been settled within seven working days.